Tuesday, July 31, 2007

Wedding Cake Photography, the natural way

Making food photography look better than before using natural AND artificial lighting!

Jupiter Hosting Team I hope you didn't blink. This is the last shot of the day where the baker made an amazingly beautiful wedding cake in less than 2 hours!!!

We were using the stone background when the setting sun started shining it's warm golden light onto the wall (top right), casting the shadow of the structure 50 feet above. It lasted mere minutes.

I whipped out my 35mm lens to include more background in the shot, change the 5 lights setup in 2 minutes (if you've done wedding or engagement photography, that'll improve your reflexes and thinking speed. Anything "wedding" has to be done in lightning speed, both physically and mentally.

The lighting on the cake itself was controlled to show the depth of a white cake that still has texture within itself.

The light behind the cake was carefully metered to be subtle and to accent the background, lighting what was supposed to be dark. Its dual purpose is to light up the "La" in "La Baguette" as well. Now, it glows a halo around the cake. Nice! Just what I needed. Within 2 minutes, all the lights were setup to show the white cake on white tablecloth nicely while the composition is surrounded by darker shadows (except the La Baguette paint). Perfect.

I took 4-5 shots and the light that hit the wall was there no more.

Could I recreate it? Of course!

How much would it cost me to recreate a cookied shot like that using the best equipment?
$10,000. (A high end Fresnel light + powerpack + a nice tall lightstand + a cookie board)

Uh, any cheaper way?
$3000. (A fresnel light modifier, the light of course, a tall light stand and a cardboard)

Still expensive?
$300. (Two really tall light stand, a cardboard and a light source but you need to do it at night.

How much would it cost to do it with nature's help?
Priceless!

- MS

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